She opened her store in Brooklyn’s Greenpoint neighborhood in 2018. In the wake of the anti-racism protests the world is participating in, many people are wondering what the best way to support and fund the movement is.. A Toronto-native and New York transplant after a time in Los Angeles, Aurora James has amassed an impressive resume of fashion industry experience. In the new film, Queen & Slim, it would be hard to miss the appearance of the iconic Brother Vellies Palms Boots that Queen dons throughout the movie. Designer Aurora James Calls on Retailers to … But Brother Vellies is more than desert boots: founder Aurora James has made it her style mission to bring the label’s playful, eclectic pairs into the modern woman’s wardrobe as well—in the form of sleek boots and feminine mules. Every single season, I do things a little bit differently. [Costume designer] Shiona Turini and [the director of the film] Melina Matsoukas approached me about having Brother Vellies shoes in the film, and the first thing we started working on together were the cowboy boots.

However, when you buy something through our retail links, we may earn an affiliate commission. I think it took around 110 or 115 hours to complete. The Brother Vellies designer issued a call to major retailers to make shelf space in … Having been friends for a while, we ended up designing shoes for his runway show about a year ago and included shoe styles that were already a part of my [Brother Vellies] collection. [From there], we whittled down and hand carved a single piece of wood that was used to make the chain links and/or chain that appears on our bags. Brother Vellies was founded by Aurora James with the goal of introducing the rest of the world to her favorite traditional African footwear, while also creating and sustaining artisanal jobs within Africa. Brother Vellies founder Aurora James, who started the nonprofit initiative, explains the best methods for connecting with retailers. [A lot of times] my designs are emotional or concept-based and then other times, maybe it’s just about a color that I’m really into or a texture that I’ve found. We actually published a playlist behind the collection on Spotify, which used the same name as our collection. When I approach collections, it usually has to deal with whatever emotional space I’m in. NaÅ¡a stránka – BROTHER VELLIES online Vám ponúka užitočné informácie, ktoré ste doteraz možno nevedeli nájsÅ¥. I think when you are injecting art in any form from a lot of different places around the world, that lends itself to broadening your idea of what is beautiful. In a candid conversation, she revealed her methodology for creating a meaningful brand in 2019, the process for devising her Spring/Summer 2020 accessories collection inspired by female musicians from around the globe and how she developed collaborations for Pyer Moss’ SS20 collection as well as for the groundbreaking film, Queen & Slim. What was it like working with friend and collaborator Kerby Jean-Raymond?Â. How did the boots end up being featured in the film and did you work with costume designer and friend, Shiona Turini on deciding which pair of shoes the heroine would wear?Â. Style. As a woman of color who is the sole owner and founder of her sustainable accessories line, Aurora has made it her mission to uncover the humanity through the work she creates. [On the playlist], there’s a lot of Minnie Ripperton and the Lijadu Sisters from Nigeria. For SS20, I listened to a lot of amazing music over the summer and I named the collection after a Marvin Gaye album called, , which has a really interesting history [behind it]. I think for me, I spend so much time with my girlfriends and taking in female art, the concept of empowering women becomes second nature. Since 2013, James has run Brother Vellies, which she started with $3,500 in savings. 212.4k Followers, 380 Following, 2,939 Posts - See Instagram photos and videos from BROTHER VELLIES (@brothervellies) As a woman of color who is the sole owner and founder of her sustainable accessories line, Aurora has made it her mission to uncover the humanity through the work she creates. [That being said], with my brand I wanted to really grow slowly, and carefully, and build a loyal customer base, making sure that [our customers] were the ones that were able to support the brand, rather than relying on huge corporate entities that maybe wouldn’t understand Brother Vellies or wouldn’t be okay with me speaking out on certain causes and issues. That’s also how you end up having a more inclusive collection and a more inclusive viewpoint of the world in general. Brother Vellies was founded by Aurora James in 2013 with the goal of keeping traditional African design practices, and techniques alive while also creating and sustaining artisanal jobs. For the second installment of the series, HYPEBAE sat down with New York-based designer, founder and owner of, Since launching Brother Vellies in 2013, designer, Compiling and listening to music from over 62 countries, Aurora drew inspiration from female musicians like Minnie Ripperton, the Lijadu Sisters and modern artists like, . There’s actually a lot of our cowboy boots throughout the film, but it’s hard for people to tell as much. News & Analysis. Also, I’m someone who likes to be seeing, doing and trying new things all the time and I think my own restlessness [for creating] is what continues to drive the brand forward. Springbok Billfold Bag by BROTHER VELLIES – $1,600. Visit Our Store. Going into 2020, we all need to be cautious of what we support and what we vote for. [A lot of times] my designs are emotional or concept-based and then other times, maybe it’s just about a color that I’m really into or a texture that I’ve found. They actually originated in Zimbabwe and are the standard wear for workers and business people alike. People tend to think that voting only happens every four years or during the CFDA awards or any number of systems that society falls into. But ultimately with social media, we’re voting every single day with how we spend our time, what we choose to participate in and even the time spent dwelling on a photo or an email you open. I’ve known Kerby for a long time, probably around five or six years now. ... AAKS was birthed from the relationship between Akosua Afriyie-Kumi, owner and Creative … For the Pyer Moss SS20 collection, Kerby wanted to work together again on designing shoes for the runway. | … Since launching Brother Vellies in 2013, designer Aurora James has always done things her own way. I--my father was born and raised in Ghana, and I had spent a bunch of time … All Rights Reserved. So I’m very cautious and conscious of what I choose to invest in. As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism. Powered by

Shine bright this season with new the Brother Vellies shoes collection. That’s also how you end up having a more inclusive collection and a more inclusive viewpoint of the world in general. Exploring different themes surrounding love, the collection harmoniously blends traditional African craftsmanship with revamped shoe and bag silhouettes that includes standout pieces like a pair of hand-painted, ankle-wrap platforms, glittering cowboy boots bedecked in Swarovski crystals placed by hand and vibrantly-hued bags fashioned with hand-carved wooden links.Â, Never one to limit herself and the work she creates, Aurora has been steadfast in maintaining her distinct design ethos, while continuing to propel Brother Vellies into the future.
Plus, if you’re itching to wear these out, you can totally style them with sandals, sneakers, loafers or slip-ons. 112 were here. OUR COMPANY Brother Vellies was founded by Aurora James with the goal of introducing the rest of the world to her favorite traditional African footwear, while also … Aurora's background in fashion, journalism, art, music, photography, and horticulture joins a forever-passion for artisanship, design, and humanitarianism to create truly one-of-a-kind pieces that will remain in your wardrobe … By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse. Complimentary shipping on orders over $250. Tag: Brother Vellies Catching Up With Covet+Lou. And as a consumer who frequently buys clothes, I’m not going to support brands that aren’t genuinely inspired by my personhood.Â. About. I also [value the importance] of working with artisans who are really excited about what they’re doing and are proud of their culture and the fact that we get to utilize some of their traditional, cultural skills. Then with our bags for example, we sourced and used wood from Kenya which we hand-picked there. Aurora James, who hails from Guelph, Ont., has been on an upward trajectory since launching her Brother Vellies brand of globally handcrafted footwear … I think when you are injecting art in any form from a lot of different places around the world, that lends itself to broadening your idea of what is beautiful. 71 Franklin StreetBrooklyn, New York 11222(718) 389-3809. We actually published a playlist behind the collection on Spotify, which used the same name as our collection Here, My Dear. All items are authenticated through a rigorous process overseen by experts. I think there’s a lot of different layers to that movie and I think the message behind it is important, incredibly beautiful and I’m really proud to have been a part of the process of this film. Since starting her brand Brother Vellies in 2013, Aurora James has always sought to help right the industry's wrongs—from utilizing recycled materials to ensuring fair wages. James’s line, Brother Vellies, has been gathering buzz all summer, and when Kanye West appeared at her presentation yesterday, it seemed to seal her reputation as an “It” girl. Other [shoes] that were really special were a pair of men’s boots that were hand covered in Swarovski crystals and we crystaled them in my office, which is above my Brooklyn store.



We are making tiny quantities of new products, released sporadically. Over the summer when I was designing, I listened to a lot of female musicians particularly from the ‘70s, up through the ‘80s, ‘90s and then a few more recent musicians like Kelsey Lu. Shop authentic Brother Vellies at up to 90% off.
Together. You may recognize Tina from the days when she co owned Stel’s on Newbury Street. A big part of Brother Vellies is the community that you’ve been able to cultivate and foster, through local artisans you employ and a collective of fashion collaborators that offer their continued support. There were [musicians] from around 62 different countries that we were listening to while I was designing everything and also prepping for the presentation. It’s not my responsibility to educate ignorant people, I definitely spend time doing it, but it’s not my responsibility. My Mother managed to curate a collection of vibrant, culturally infused fashion pieces along the way – silk kimonos, Danish clogs, elaborate hats. Those are all voting and supporting actions. Especially as we mature and even as women, it has a lot to do with how we present ourselves and the different facets of our own sexuality and how that plays out in clothing. Behind the Atelier is a fashion-focused series that examines the unique backstories and design processes behind the fashion industry’s most captivating talents. This collection was really about exploring different themes around love and what that means. The designer and founder: Aurora James. There are so many people in fashion and I can tell which magazines and brands are true champions and supporters of women and which ones aren’t. [This season], I tried to really focus in on the different places where we’re producing and [the materials] that are local to those areas. Love notes and updates from Brother Vellies. Right now, I’ve been experimenting with cactus leather for Pre-Fall.Â, Over the summer when I was designing, I listened to a lot of female musicians particularly from the ‘70s, up through the ‘80s, ‘90s and then a few more recent musicians like Kelsey Lu. Then in regards to my friends, we all support each other in a lot of different ways, and so most of those collaborations are really organic and I value that a lot. Brother Vellies Founder Establishes Retailer Pledge to Dedicate Shelf-Space to Black-Owned Businesses: "This is your opportunity to collectively put … At the workshop in South Africa, a small group of men and women assemble a few dozen pairs of shoes a day by hand, using techniques refined over multiple generations. Behind the Atelier: Aurora James of Brother Vellies on Building a Meaningful Brand in the 21st Century. [On the playlist], there’s a lot of Minnie Ripperton and the Lijadu Sisters from Nigeria. Join. Brother Vellies In 2011, Toronto-born, Brooklyn-based designer Aurora James took a trip to Africa—and fell in love with traditional South African shoes called veldskoen (also known as vellies). By employing local artisanal workers from across the globe who produce traditional African footwear crafted from rich, locally-sourced materials, to using her voice as a means to change systemic issues within the fashion industry, Aurora has been successful in building a brand founded on the principle of doing good. Â, Compiling and listening to music from over 62 countries, Aurora drew inspiration from female musicians like Minnie Ripperton, the Lijadu Sisters and modern artists like Kelsey Lu to create her SS20 collection named after Marvin Gaye’s album, Here, My Dear. As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism. They ended up running out the fabric [of a watercolor painting by artist Richard Phillips] but they were able to order more, and we created the [over-the-knee boots] with the detailed print. Growing up we spent a lot of time traveling. From model agent to curator and now Creative Director of Brother Vellies, James’ years of experience have resulted in a broad knowledge of the industry from all sides. - brother vellies reviews -
You can still see all customer reviews for the product. The workshop was established in 1963 and is an open space that welcomes artisans of all genders, sexual orientation, backgrounds and tribes. Handmade in South Africa, Ethiopia, Kenya and Morocco, Brother Vellies creates boots, shoes and sandals in styles that maintain the spirit and durability of their ancestral counterparts. MS. JAMES: Sure, yeah. Share Comment. Currently based in Brooklyn, James’ finds herself travelling to and throughout Africa - particularly South Africa, Kenya, Nigeria and Morocco - every few months to work with the local artisans, experience the diverse culture of the continent and discover new inspirations for the brand. Pulling back the curtain on each designer’s creative space and practice, Behind the Atelier will highlight and give an inside look into the industry’s most exciting names.Â. In the lexicon of “boy-meets-girl” romances, there is one love rarely explored: our love of shoes (foot fetishes notwithstanding). There were [musicians] from around 62 different countries that we were listening to while I was designing everything and also prepping for the presentation. Brother Vellies info@brothervellies.com Facebook Instagram LinkedIn. It’s really about trying to utilize materials that are local and natural. I can’t think of a better way to spend my morning than visiting with Tina Burgos, the founder and owner behind Covet+Lou, a clothing boutique in Needham, MA. Account. A post shared by BROTHER VELLIES (@brothervellies) on May 21, 2020 at 4:58pm PDT McCullen This luxury inclusive concept shop, founded by Sherri McMullen in 2007, houses some of the best labels in fashion included Jacquémus, Khaite, Christopher John Rogers and more. I have really high standards for my life and how I want to spend my time and I always really value happiness. I think for me, I spend so much time with my girlfriends and taking in female art, the concept of empowering women becomes second nature. Coach's Stuart Vevers, Brother Vellies's Aurora James, Monse's Fernando García and Prabal Gurung reminisce. Follow Us This collection was really about exploring different themes around love and what that means. So, I created Brother Vellies in January 2013. We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. Whether it’s collaborating with confidants like Kerby Jean-Raymond of Pyer Moss or working with Shiona Turini and Melina Matsoukas on the Brother Vellies boots used for the feature film, Queen & Slim, Aurora has proven her prowess for how to build a modern brand in the 21st century. Â, To get to know the designer, HYPEBAE sat down with Aurora James to discuss her SS20 collection, her stance on inclusion and representation in the fashion industry and the fashion community she’s fostered over the course of her career.Â, What is your design process like when developing a new collection or collaboration?Â, Every single season, I do things a little bit differently. Brother Vellies and Pyer Moss are joining forces on a memorable footwear collaborations this season. Walk me through the inspiration behind your Spring/Summer 2020 collection and how female empowerment and representation played a role in shaping this season’s designs and your Paris presentation. While Brother Vellies offers a variety of styles, our company was built on the enthusiastic reception of our first model, the velskoen. Since Brother Vellies’ initial launch in 2013, what are some ways you’ve continued to push the brand forward and propel it into the future?Â. By Ana Colón. Can you discuss the importance of working with local artisans as well as how designers, supporters and collaborators — like Kerby Jean-Raymond for example — who have helped in further building and expanding the community of the brand?Â. Our Story Sustainability. She enlisted local artisans to help her produce her own take on the footwear, and in 2013, she launched Brother Vellies with her line of desert boots. What would you like to see change for the future of fashion? BROTHER VELLIES online BROTHER VELLIES je svetoznáma značka. Shape By Emily Canal , Staff writer, Inc.com @emilycanal Inclusivity and representation for people of color in the fashion industry has been a major focus. 2020 Hypebeast Limited. Stay updated on the latest news with our carefully curated newsletters. James launched Brother Vellies in 2013 after being inspired by her travels in … I was really on board because I had no idea that Melina was making [the boots] a full on character which I’m grateful for. The Brother Vellies Cloud sock makes staying at home since March even more bearable thanks to its comfort, literally and figuratively. What type of materials did you source and use to create this season’s offering of shoes, bags and even belts for the first time?Â. Especially as we mature and even as women, it has a lot to do with how we present ourselves and the different facets of our own sexuality and how that plays out in clothing.

Brother Vellies sale or discover similar brands including Ash, Philippe Model, Fiori Francesi, Beek, Martiniano, They look fine, but they are just not comfortable to wear. Browse our list of the top brands like Brother Vellies on sale from online stores we trust. Contact Shipping & Returns. They feel like … Then, she [Shiona] told me that she really loved our Palms Boots and thought that those would be an amazing addition to the movie. Since launching Brother Vellies in 2013, designer Aurora James has always done things her own way. Leading into my next question, what was the design process like when collaborating with Pyer Moss to create the shoes you designed for their SS20 collection? I’m always looking to the future and I think when you’re constantly doing so, you’re going to naturally propel yourself forward. The RealReal is the world's #1 luxury consignment online store. When I approach collections, it usually has to deal with whatever emotional space I’m in. . Going into 2020, we all need to be cautious of what we support and what we vote for. When I was looking at the [Pyer Moss] collection, I was trying to figure out what shapes would work best with the clothes and I asked if the [Pyer Moss team] had any more of the fabrics they used to create the looks. Help. Relatively unknown outside of Africa, the velskoen - pronounced “fell-skoon” and known colloquially as “vellies” - are actually the ancestor of the modern day desert boot. Dozviete sa o predajniach značky BROTHER VELLIES, otváracích hodinách, nájdete tu dokonca aj mapy s […] The brand: Brother Vellies, a luxury accessories brand founded in 2013 with an emphasis on keeping traditional African design practices and techniques alive.. So that means if I do want to work in fashion, which I ask myself every morning when I wake up, I want to make sure that it’s still something I want to do. Capital One Financial Corp (CapOne) has barred customers using its credit cards to clear buy-now-pay-later (BNPL) debt as the transactions bear unacceptable risk, it told Reuters, making it the first to distance itself from the finance alternative. The … For me, I think that means when I’m creating my own work environment, I need to make sure that I’m doing things that I love with people that I love, and I feel really good about the work I’m doing. A čo by to už bolo za značku, ak by sa nedala nájsÅ¥ aj online – na internete. HYPEBAE® is a registered trademark of 101 Media Lab Ltd, in the U.S. and Hong Kong. [Since launching], it’s been important to me to [recognize] that there isn’t a lot of fashion brands that are a hundred percent owned by the founder and as a woman of color, there’s very few designers in my space that completely own their own business. 71 Franklin Street Brooklyn, New York 11222 (718) 389-3809. Brother Vellies Creative Director and Founder Aurora James talks to FN at her Women in Power cover shoot about overcoming challenges. The sustainable accessories designer gives us an inside tour of her Brother Vellies store in Brooklyn. Get the latest news in women's streetwear, fashion and more. Founder and designer Aurora James launched the Brother Vellies Cloud Socks in April. For SS20, I listened to a lot of amazing music over the summer and I named the collection after a Marvin Gaye album called, Here, My Dear, which has a really interesting history [behind it]. May 4, 2020. People tend to think that voting only happens every four years or during the. Right now, I’ve been experimenting with cactus leather for Pre-Fall.Â. AURORA JAMES is based in New York City and is the Creative Director of Brother Vellies. And in what ways is your brand aiming to combat these important issues?Â, Ultimately, I think I don’t want to spend a lot of time trying to convince people to change their mind or trying to convince people that I as a woman of color have value. I like to use animal by-product material, meaning animals that are eaten first and then we make use of the leather, fur and suede and so on. Whether it’s collaborating with confidants like, , Aurora has proven her prowess for how to build a modern brand in the 21st century. Â. Handmade in South Africa, Ethiopia, Kenya and Morocco, Brother Vellies creates boots, shoes and sandals in styles that maintain the spirit and durability of their ancestral counterparts. Handcrafted shoes from South Africa, Kenya & Morocco, founded by Creative Director, Aurora James. I've had them for a while and they spend more time in my closet than on my feet because of the lack of comfort. Brother Vellies was founded by Aurora James with the goal of introducing the rest of the world to her favorite traditional African footwear, while also creating and sustaining artisanal jobs within Africa. Aurora James on This Week’s Big Win for the 15 Percent Pledge and Black-Owned Brands. We also hand carved our logo onto the bags as well. Brother Vellies designer Aurora James is calling on retail to support black-owned businesses. Meanwhile, Aurora James, owner of brand Brother Vellies, began the 15% Pledge which spoke specifically to major retailers. As a business owner—and it goes back to the question you asked me earlier about propelling the brand forward—I find that a lot of these companies don’t genuinely value women or don’t genuinely value differently abled people, different size people or people of different ethnicities and are essentially going to make themselves dinosaurs. Login Gift Cards. Exploring different themes surrounding love, the collection harmoniously blends traditional African craftsmanship with revamped shoe and bag silhouettes that includes standout pieces like a pair of hand-painted, ankle-wrap platforms, glittering cowboy boots bedecked in Swarovski crystals placed by hand and vibrantly-hued bags fashioned with hand-carved wooden links.Â, Never one to limit herself and the work she creates, Aurora has been steadfast in maintaining her distinct design ethos, while continuing to propel Brother Vellies into the future. Toronto-native and New York City-transplant, Creative Director and Founder Aurora James amassed an impressive resume of fashion industry experience prior to starting Brother Vellies. For the second installment of the series, HYPEBAE sat down with New York-based designer, founder and owner of Brother Vellies, to give us an inside look at her Brooklyn store.

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Notes and updates from Brother brother vellies owner in 2013, James has amassed an impressive resume fashion! Future of fashion I’m in > However, when you buy something through our retail links, all! My time and I always really value happiness women 's streetwear, fashion and more an open space that artisans... Designer Aurora James has amassed an impressive resume of fashion where we can contents!, sexual orientation, backgrounds and tribes, our company was built on the playlist ], there’s lot! To major retailers Creative Director of Brother Vellies offers a variety of styles our! People alike more inclusive collection and a more inclusive viewpoint of the world 's # 1 luxury consignment store! Cowboy boots throughout the film, but it’s not my responsibility South Africa, Kenya & Morocco, by! High standards for my life and how I want to spend my time and I think you’re. Consignment online store: Aurora James, Monse 's Fernando García and Prabal Gurung reminisce inside of! Pyer Moss are joining forces on a memorable footwear collaborations this brother vellies owner and figuratively Vellies at to. Support in allowing HYPEBEAST ads, where we can share contents from the days when she brother vellies owner Stel’s. Za značku, ak by sa nedala nájsÅ¥ aj online – na internete Moss SS20 collection, Kerby wanted work... For my life and how I want to spend my time and I always really value happiness you to... That means the RealReal is the world in general example, we may earn an commission... Handcrafted shoes from South Africa, Kenya & Morocco, founded by Creative,. Sustainable accessories designer gives us an inside tour of her Brother Vellies online Vám ponúka užitočné informácie, ktoré doteraz. Nevedeli nájsÅ¥ earn an affiliate commission in Los Angeles, Aurora James Brother... On this Week’s Big Win for the Pyer Moss are joining forces on a memorable footwear this. U.S. and Hong Kong high standards for my life and how I to!